JIP SAMHOUD

2013 · APPS & AR

MOBILE & AUGMENTED REALITY

Pioneered AR journeys before it was standard: AH Techie, VodafoneZiggo, Intergamma. 10M+ downloads.

2015 · VR

VIRTUAL REALITY

The world's first VR cinema and VR ballet. Turned an emerging technology into a cultural institution.

2018 · GAMING

SERIOUS GAMING

Behaviour change through play. Co-owner of &ranj, Game Studio of the Year, building for Johns Hopkins, War Child and Zurich.

2024–NOW

ARTIFICIAL INTELLIGENCE

Co-founded Let's Copilot, keynote speaker on AI adoption, Stanford GSB AI & Innovation. Technology does not win. Adoption does.

ALBERT HEIJN'S KIDS LOYALTY ENGINE

Fifteen campaigns over a decade: Techie, Dino's, Space and Foodstars, reaching millions of children. Conceived, built and scaled as founder-CEO of &samhoud creative tech.

5M+ DOWNLOADS7M ROBOTS PROGRAMMED5+ COUNTRIES LICENSED

THE WORLD'S FIRST VR CINEMA

Built from scratch as a standalone cultural concept, before VR was mainstream. Opened in Amsterdam, scaled to 15+ international locations, produced 4 VR feature films.

75K+ VISITORS YEAR ONE3BN MEDIA REACHTHE ECONOMIST · AFP

SATYA NADELLA · MICROSOFT KEYNOTE

LET'S COPILOT · AI ADOPTION AT SCALE

Technology does not win. Adoption does. Co-founded a SaaS venture solving the AI adoption gap: gamified onboarding and personalised prompt delivery, driving habit formation at 100K+ user scale. Featured in a talk by Microsoft CEO Satya Nadella.

100K+ USERSSAAS · CSP PLATFORMLETSCOPILOT.COM ↗

INNOVATING DIGITAL CUSTOMER JOURNEYS

End-to-end digital journeys for market leaders: VodafoneZiggo's wifi app guiding customers through installation with AR, Intergamma's paint app turning choosing colour into a digital experience, and Landal GreenParks' Adventure app bringing families outdoors across its parks. Products serving hundreds of thousands of customers, from concept to launch.

VODAFONEZIGGOINTERGAMMALANDAL GREENPARKS

GAMES THAT CHANGE BEHAVIOUR AT SCALE

Gaming runs through everything I build: gamified loyalty for Albert Heijn: 7M robots programmed in the Techie app, Dino's #1 in the App Store. And Rabobank's PinPin, the first PSD2 children's banking app with 500K+ users. Today as co-owner of &ranj serious games, a 25-year studio and Game Studio of the Year, applying play to behaviour change for Johns Hopkins Institute, War Child and Zurich.

GAME STUDIO OF THE YEARRANJ.COM ↗

ANWB STREETWISE

A digital learning line for primary schools: the best-known traffic-safety programme of ANWB, the Royal Dutch Touring Club and the Netherlands' largest membership organisation, rebuilt for the classroom across all eight years of Dutch primary school, for children aged 4 to 12. Sold directly to schools and built for national rollout around ready-to-use lessons and measurable behaviour change in real traffic. Led commercially at &samhoud Creative Tech and delivered jointly with serious-games studio &Ranj. Now run in-house by ANWB.

BUILT FOR 500K PUPILSALL 8 PRIMARY-SCHOOL YEARSNOW RUN IN-HOUSE BY ANWB

2023–NOW

Co-owner & director. Consultancy in vision, leadership & transformation for boards across Europe, plus innovation & venture building, across the 160 FTE group. № 1 in management consultancy (MT500).

2024–NOW

Co-founder. AI-adoption SaaS for Microsoft Copilot: product, go-to-market, partnerships.

2023–NOW

Co-owner. Game Studio of the Year. A Rotterdam studio (est. 1999) developing serious games and gamification software in-house, combining game design, software engineering, behavioural science and AI. Twenty-five years of behaviour change through play, with 1M+ players worldwide, building for Johns Hopkins Institute, War Child, Zurich, Erasmus MC and Houthoff.

2013–2023

&SAMHOUD CREATIVE TECH

Founder & CEO. 40+ FTE digital agency, Dutch Digital Agency of the Year. Clients: Albert Heijn, Samsung, Rabobank, VodafoneZiggo.

2015–2018

THE VR CINEMA

Founder & CEO. The world's first permanent VR cinema, 15+ international locations.

STANFORD GSB AI & INNOVATION · 2023

COLUMBIA VENTURE CAPITAL · 2022

KELLOGG BRANDING · 2022

HARVARD BUSINESS SCHOOL BREAKTHROUGH SERVICE · 2011

NFTS LONDON ENTREPRENEURIAL PRODUCING · 2012

MIAMI AD SCHOOL ADVERTISING & CREATIVITY · 2011

D66 & ROB JETTEN · 2024–NOW

AT THE HEART OF THE CAMPAIGN THAT MADE ROB JETTEN PRIME MINISTER

Strategic advisor and fundraising committee member. Part of the record-breaking €2.2M fundraising campaign and closely involved in the national communications strategy behind D66's historic electoral result.

CHAIRMAN · 2018–NOW

DUTCH ADVERTISING COMMUNITY

A 102-year-old institution connecting agencies, brands and academia.

MEMBER · 2016–NOW

NL2025

Societal alliance of leading Dutch companies and institutions.

SPEAKER

KEYNOTES

Keynote speaker on AI, brand and society. Work covered by BBC, The Economist, Die Welt and AFP.

PUBLIC ROLE · 2007–2008

YOUTH PRIME MINISTER

Youth prime minister of the Netherlands and founder of the National Youth Cabinet.

2025

GOLDEN SPONSORRING

Pulse, by &samhoud × Dutch National Opera & Ballet.

2020

GRAND SPIN AWARD

Best digital agency of the Netherlands, ADCN.

2018

YOUNG TALENT OF THE YEAR

Genootschap voor Reclame.

2015

DUTCH GAME AWARD

&samhoud creative tech.

AI BALLET · 2024

The first combination of AI & ballet, with Dutch National Opera & Ballet. Winner of the Golden SponsorRing.

PHOTO BOOK · 2025

Photographed 30+ influential Dutch citizens myself, published with the NL2025 Foundation.

VR FILM · 2016

VR feature film, alongside the world's first VR ballet with Dutch National Ballet & Samsung.

DOCUMENTARY · 2010

Featuring FW de Klerk & Desmond Tutu. Cinequest Film Festival recognition.

BOOK · 2008

Reflections on my time as youth prime minister of the Netherlands.